Top of Mind Awareness

Top-of-Mind Awareness (TOMA) simply means that your business is at the top of a potential customer's mind when they think of the goods or services you have to offer. Your TOMA objective is to make sure that customers think of you first and foremost when they are ready to buy.

So how can you stand out more than others who offer similar goods or services? Here are five sure-fire ways to create the TOMA your business needs.

Use repetition to breed familiarity
Use unique, unusual ways to market and to serve your customers
Use the best practices in your industry each and every time you work with a customer
Get the point that familiarity with you breeds confidence in your business
Follow up

Repetition. Repetition means presenting yourself consistently to those you network with. You are dead wrong if you fall into the trap of thinking that because you know everyone in a group and they know you, there is nothing left to say to them and no reason to attend the next event. There is always something new to say and always something new to ask. Show up, be present, focus on meeting and listening well, don't come late and leave early, make it your goal to talk to someone you haven't had time to speak with before. Every single week the people you know have changing needs, and one day what they need will be what you have to offer. Repetition puts you in the right place at the right time.

Unique marketing and service. How can you introduce your business in a way that will stick in a person's mind? How can you provide your product or service in such a way that your customer is completely delighted? Your goal after the purchase is to have your customer think you are absolutely tops. Here's what Sleep America, a seller of mattresses, does. They gained a reputation early on for sending their customers a "Breakfast in Bed" basket after the sale. How fun and unique! You can bet their customers mention that to family and friends.

Know and follow your industry's best practices. Join the associations that exist to serve your industry, and take advantage of their credentialing programs. Displaying your industry's symbols of credibility will help your business stand out. Industry associations often offer packaged training for you and your staff, too. Take advantage of this benefit and make sure you advertise that your staff meets the standard of training for your type of business.

Familiarity breeds confidence. Customers like to see and know the "face" of your business. If you are not the face they see, make sure that a very trustworthy staff person is standing in your place. Customers don't feel confident if there is a new face at the helm every time they contact you or walk into your brick and mortar store. Make sure the voice on the phone is familiar and that you don't have a revolving door receptionist. Physicians and dentists often don't get that their receptionist IS the face of their business. Pay what you need to get someone with great interpersonal skills who will not leave after 6 months on the job.

Follow up. This is where 90% of businesses fall down on the job. For the past decade or so, research has consistently shown that a potential customer has to hear from you about 12 times before they will buy. That's 12 individual incidents of calling, mailing, visiting or being seen in advertisements by prospects before they're ready to do business with you. 90% of businesses quit following up after the fourth contact. Success comes from being the 10% who follow up more than 4 times. Amazing, isn't it?

Think about what you can do to build Top-of-Mind Awareness for your business. It is fun to play with, and gives you a chance to be very creative in your business.

Sue Painter

Sue Painter, the Confident Marketer, works with small business owners in marketing, visioning, and extraordinary customer service. Her website is http://www.confidentmarketer.com

Peace And Religion

Weight Loss Spells For Those Interested in Witchcraft and Magick

Weight loss spells are becoming more and more popular. Both female and male witches alike often cast weight loss spells with hopes of obtaining their "dream bodies." A weight loss spell falls into the same category of "beauty spells" and "glamor spells." But do they really work?

Weight loss spells don't just magically work in the sense that they *poof!* make the witch thinner, but they can help the witch become more motivated to work out and to eat healthier. In order to lose weight, healthy eating and working out are always the most important things to do. But neither can be done if the witch has no willpower. Thankfully, a weight loss spell can help with that.

If you're interested in witchcraft and weight loss, here is a spell you can try:

Every Friday night for a month, light some white and pink candles (or red if you're a male witch or mage. I won't make you light pink ones.) Drink at least one full cup of water before, during, and after the spell. Have some jasmine incense burning as well, if you're not allergic to it. During the spell, while drinking the water, look in front of a full length mirror and visualize yourself shrinking and becoming thinner. Try imagining that you actually FEEL yourself getting thinner. Spend a few minutes doing this while saying this mantra:

"Extra weight go away, Venus be with me this day. Give me the strength, give me the power. I shall lose weight starting this hour."

Say this over and over again while visualizing yourself getting thinner.

After the weight loss spell is over, snuff the candles out and then set them in a private place until the next Friday. You may resume where you left off every Friday night until you begin noticing differences in your eating habits. Don't forget to thank Venus often.

If you are interested in a weight loss spell or any other type of spell, this is a great site to visit: http://www.AvonleeStarkeeper.com At this site you will find tips on love spells, money spells, luck spells, justice spells, REIKI, psychic readings, and more!

Power Of Positive Thinking

The Hidden Truth about Christians

The Holiday Epiphany

Most people are too distracted thinking about Christmas sales and promos, they tend to forget the celebration of Epiphany. The Epiphany is the time after Christmas when the 3 Magi visited the Child Jesus. Back then, the Epiphany celebration had the twelve days Christ's birth when the church celebrates Christ being shown as the Light of the world and remembers the journey of the three wise men.

Families in countries different from the US start the Epiphany celebration by remembering others on St. Stephens Day. St. Stephen's Day is on December 26 and commemorates Stephen, Christianity's first martyr. You might read Stephen's life story in Acts 6, 7, & 8.

His convictions about the revelation of Christ in the world brought about his death. In the book of Acts, he was considered the first martyr among Christians. For hundreds of years, people of the Christian faith have remembered his faithfulness on December 26, the day after Christ's birth is celebrated. This day is for selfless care for people in need, the unwanted, who have no people to love them.

Along with your family, it's nice to also find a needy family or support group to render services the day after Christmas. When most people are out shopping, you can be different by showing that you care by bringing food or gifts to an impoverished family.

In countries like Britain and Canada, December 26th is known as Boxing Day and considered an official holiday there. When my kids first heard of it, they were thinking of celebrating boxing as a sport. They never thought that Boxing day was about the service of love.

During this day, boxes of food are given to people in. Back then food and necessities were given to servants from their masters. The Wenceslaus' spirit is shown when people celebrate with great happiness the manifestation of the Good News of Jesus' coming to the world.

Most of the time churches plan for this day by specifically rendering humanitarian services to the needy and thus show that God's Word requires good deeds to people near them. On this day, you can visibly see true love as people give to their fellow man.

Kris King offers free advent calendars with daily Christmas activities to prepare your family for Christmas. Your family will learn more about holiday traditions with some of the daily activities

About Today's Church Music

Older believers have to be careful how they talk, I'm told. So let me first say, yes, there are some great new songs around. The music and the words both.
Now let me tell you how I really feel...

Since the "established" church seems to have trouble with the old hymnbooks, I sing out of one most every morning. In private. I love even the poetry of these songs. I was raised on them, what can I say? There was majesty and beauty and downright sense to the words.

Take this one. I have never sung it in my life, couldn't whistle the tune if I tried, but while skimming through a particular songbook (Hymns of the Christian Life, 1936! -before even my time) , I have run across this song often. I decided to do a read only. Oh my, I was touched more than I have been in a month of Sundays in the established place. And I mean no offense to my home church. I just have trouble feeling at home during song-time. Check out these words:

1. Jesus and shall it ever be, a mortal man ashamed of Thee?

Ashamed of Thee Whom angels praise, Whose glories shine through endless days?

2. Ashamed of Jesus! sooner far let evening blush to own a star;

He sheds the beams of light divine o'er this benighted soul of mine.

3. Ashamed of Jesus! that dear Friend on Whom my hopes of heaven depend!

No; when I blush, be this my shame, that I no more revere His Name.

4. Ashamed of Jesus! Yes, I may when I've no guilt to wash away,

No tears to wipe, no good to crave, no fears to quell, no soul to save.

5. Till then, nor is my boasting vain, till then I boast a Saviour slain;

And O may this my glory be, that Christ is not ashamed of me.

OH how wonderful those words of Joseph Grigg. I can only imagine that Henry Oliver's tune enhances the beauty. Because that's how the old songs were, for the most part. Great lyrics, supportive music. Not the other way around.

Here's a suggestion for Mother Church, the Body of the Lord Himself. If we so desire novelty for our youth, let's teach them some of these great old songs that they have never heard. To them, they will be new. To us they will be precious. And we'll all be happy.

Suggestion two, while I'm on a roll. The Church was not created for the world, but for the saints. Let the Church remain holy and draw all men to Christ through the preached cross. Let the saints feel comfortable in their own home. The world has its own.

Did I just change the subject...? not really. Music that appeals to the flesh is of the world. Music that effects bodily changes is fleshly. Music that makes me want to cover my ears is an offense. Music that, like alcohol and tobacco, takes some getting used to needs to be eliminated before all ears are polluted and people will not even want to go to a church that does not rock.

http://chosunhouse.com is a website I put together a few months back to get the word out to believers that they need to pray for North Korea. I have created over 200 blogs and the site features a live news feed , lists of resources, picture essays, and ways to respond to the overwhelming need in North Korea. Let's love Chosun together! Contact me any time at diakonos5@yahoo.com

And who am I? A man found of God over 50 years ago, called to the ministry, serving the Lord as needed in my world. Married, member of a local church in the Chicago area, with full time work in public education. I love to write Scriptural works. Who are you? Would love to fellowship with believers who respond .

Ways to Make Serious Money With a Small Investment

I have seen how often people reject the idea of investing, simply because they do not have to much money to spare and they do not know the next thing about managing an investment. I have been there myself, and I was one of those individuals who used to think that I would only be able to make a living out of my money once I had reached at least $500,000 in my bank account.

But a while ago I realized that in order to make money out of my money I would not have to wait 30 years and work 20 hours per day until I was 60 years old and I had my half of a million dollars. On the contrary, I learned that all I needed was a small amount of money, and some cutting edge technology to manage the risk of my investment myself.

Indeed, when you give your money to an institution and you accept to be paid an insignificant interest rate, you do so because they are supposed to be the experts and you have no idea how to manage the risk involved in investing your money.

However, if you can overcome the challenge of managing such risk, there is no reason not to stay in the sidelines and you can start thinking big without being big. In other words, if you learn how to manage your investment, whether it is through education or the use of reliable investing tools, you will be able to make a lot of money with only a small initial investment.

Imagine for a moment that you could achieve a 20% monthly return on your investment. Well, in this scenario an initial investment of $200 could turn into $13,249.47 after only 24 months. So you see, you can make serious money with just a little of it and without being reckless; all you will need to make a profitable investment is know-how and/or a solid investing toolbox.

Therefore, make sure you learn more about the resources and technology designed and proven to help you become a successful investor at: http://www.specialonlinebusinessreviewauthority.com.

Post Your Ideas Here On Home Remodeling

To would appreciate any home remodeling tips for ideas that you have that could help other homeowners, building contractors and other people involved in home remodeling. Post all your comments below .

Gregvan
Ice Damage From Broken Pipes