Online marketing is a growing phenomenon in the world of Internet these days. More and more websites are increasingly becoming more concerned about their position in the search engine and are strongly resorting to Internet marketing tools. Article submission is one such online marketing tool, which helps in the promotion and growth of the websites.
Writing is a passion for some people, an hobby for few and now its business too. Article writing has become an important career in the Internet these days. With the emergence of social media, and web 2.0 tools, an increasing number of websites have resorted to online marketing ideas which include article writing as an important feature. Articles have lately become a great way of promoting and marketing a websites. Website owners have started making use of this technique broadly in order to market their website.
Amongst the several benefits that online marketing provides, the major benefit of having to practice article based online marketing is that they are free of cost. It takes nothing to market a website through articles. All you need to do is write and article add on your website link in the author place and post it in different article directories. Each article submission site provides an RSS feed of the author. These RSS feeds when submitted will raise the position of your website and make it reachable to a greater number of people.
Articles that are specific, to the point and are original compositions get a lot of traffic to the websites. The traffic that is generated further converts into leads which thereby enhances the website business. Articles that are being written for website promotion are always subject oriented. Mostly the subjects of these blogs are related to the websites' they are promoting. For example if it is an article promotion for an investment website, the subject or the articles will be related to investment issues, investment plans etc.
The articles that are written for online marketing are customer oriented, meaning they cater to customers directly. This way they also act as a communicating tool for the viewers. Articles therefore, are not only website promotional tools but also act as a knowledge base.
About the Author- Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading Internet marketing company offering expert UK web development services and website designing solutions over the globe.
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